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Welcome to National Bank's sponsorship form

Each year, National Bank supports hundreds of Canadian organizations through its sponsorships program.

Our objective is to set up partnerships with agencies and organizations that have a strong socio-economic influence in Canada, while ensuring a positive impact on National Bank's brand image and business development.

Sponsorships policy

To ensure that each request is handled promptly, we have established a rigorous sponsorships policy.
The Bank gives priority to sponsorships that are aligned with its values and strategic objectives. To help you prepare your sponsorship request, please answer the following questions.

  • Do you offer exclusivity in the banking sector?
  • Does your sponsorship proposal provide the Bank with visibility beyond displaying its logo?
  • Would this sponsorship allow the Bank to interact with your clients in an optimum fashion?
  • Is your sponsorship request associated with one of the Bank's preferred sectors?
    • Tennis
    • Entrepreneurship
  • Do you have any figures with respect to the event or organization for which you're making a sponsorship request? By figures, we mean any survey results, traffic data, quantitative descriptions of participants, etc.
  • What client segment do you target (geographical distribution, reach, demographics)?

Exclusions

To be fair and consistent, we've chosen to exclude the following specific cases from our sponsorships policy:

  • Requests to support an individual (personal benefit)
  • Golf tournaments
  • Support for professional and amateur athletes, except through the Quebec Foundation for Athletic Excellence
  • Amateur sports teams
  • Projects related to a political party or a candidate belonging to a political party or lobby group
  • Graduation balls and albums
  • Feasibility studies
  • Trips and excursions
  • Public relations and advertising campaigns
  • Videos and books

Sponsorship management

Sponsorship requests must be assessed using a thorough, well-defined process, which is why the Bank has developed an analysis grid to evaluate the relevance of each sponsorship with respect to its business objectives. We apply the following principles:

  • Only one financial contribution is made to any given organization annually.
  • The sponsorship is not renewed automatically each year unless a long-term agreement is in effect, and each new request must be submitted for evaluation.
  • The long-term viability of the event, the efficiency of its administration and the soundness of its financial management are also important criteria for the Bank in awarding a sponsorship.

A minimum period of 3 months (90 days) is required to analyze and assess all sponsorship requests submitted to National Bank.

Sponsorship of amateur athletes

National Bank does not award any direct sponsorships to amateur athletes. Since 1993, the Bank has chosen instead to provide financial support to the Quebec Foundation for Athletic Excellence by creating the National Bank Bursary Program, designed to help promising young athletes on their athletic journey as well as athletes at the end of their career who wish to return to school.

Consult www.faeq.com for details.
 

Upon submitting this form, the applicant confirms that they have read our sponsorship policy.
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